FPV drone video: Burberry's Autumn/Winter collection

    Burberry
    Fashion

    Shooting their 2021 collection at their flagship London store with FPV drone.

    Over 3.9 million views
    FashionIndoor FPVSocial-Ready Cutdowns
    Video thumbnail
    Broadcast production legends Vivid Broadcast called us up to ask about our FPV (first-person view) drone services — particularly, our indoor flying skills. Before long, they got back to us to pencil in a site recce and a few shoot dates. We looked at the address of the location where we’d be filming — it was the flagship store of luxury fashion house Burberry!
    PRE

    Pre-Production

    When we headed up to London to see the site and start planning our shoots, we quickly realised it was a larger project than a simple FPV tour of the building. The 121 Regent Street location had been transformed into an entirely beige catwalk space, with immaculate drapes, carpeted stairways, and plywood platforms all eliciting Burberry’s signature tan colour.

    SHOOT

    Production

    It was the first time a drone had been flown inside the Burberry store! We did a run with our Mavic Pro 2, and three runs with our custom FPV tiny whoop only. We housed the Mavic in a bumpcage, which keeps a drone’s rotor blades well away from anyone it might hit in the event of an accident. We had a live feed streaming from the drone’s camera to screens in the ‘backstage’ area, where directors could watch.

    POST

    Post-Production

    All of the models were very professional about the drone flying near them. Only one looked up at it, and the shot was used in the final edit — it comes across like some confident side-eye. It was an incredibly high-pressure, largely one-take production, but we delivered, and everyone present — including over 200 freelancers hired in by Vivid Broadcast! — did a stellar job.

    Equipment Used

    DJI Mavic 4 ProGEPRC CineLog 25

    Filming Locations

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