Drone filming on the Thames: the giant floating Burberry handbag

    Burberry

    We worked with Burberry to capture aerial photos and videos of their large barge-mounted bag sculpture, drifting down the River Thames to Tower Bridge.

    Video thumbnail
    Our third project with the iconic British fashion house saw us capturing aerial imagery — photos and videos — of the large barge-mounted bag drifting along to Tower Bridge — the first of several global sightseeing tours for the upscaled luxury accessory. The sculptural profile of Burberry’s Olympia bag really lended itself to gigantification, looking as much a natural part of the London skyline as the riverside architecture it sailed by!
    PRE

    Pre-Production

    Sara wrote up all of the flight plans, liaising with the Port Authority of London to talk safety and strategy. We also spoke to River Thames marine activity specialists Livett’s, whose impressive portfolio includes events on their wide range of boats and barges, on-river video production, and PR stunts. Livett‘s have kindly listed Solent Sky Services as one of their go-to aerial media providers for the Thames area!

    SHOOT

    Production

    Livett’s took us down the Thames in pursuit of Burberry’s XXXXXXXXXL bag on a refurbished police patrol boat while we flew, hand-catching and hand-launching our drone from the bow. We used the Inspire 2 with a selection of Zenmuse X7 lenses, shooting in Apple’s broadcast-ready ProRes format. A DIT (Digital Imaging Technician) offloaded our video files at the end of the day, and another incredible shoot was done.

    POST

    Post-Production

    A week later, the second giant handbag was spotted on Palm West Beach in Dubai. Both sightings stirred up a good amount of press attention. Here are some snippets from the London and Dubai videos, with our drone footage in the London ones:

    Equipment Used

    Zenmuse X9-8K AirDJI Inspire 3

    Filming Locations

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